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| The Poster Campaign |
The third element is a six-sheet poster campaign using sites adjacent to petrol stations.
The posters remind urban bikers to make sure they are seen.
This element of the campaign will run from 30 January to 12 March. |
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| The Adverts |
| The TV Advert here |
| The Radio Advert here |
| The Poster Campaign
here |
| Motorcyclist Advice |
| Why Listen? here |
| Riding Skills
here |
| What To Wear here |
| Professional Riders here |
| Motorcyclist Injuries here |
| Motorcyclists Ride Differently here |
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