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| The Radio Advert |
The radio advert backs up the TV message and acts as an in-car reminder.
‘Don't take it in’ focuses on common scenarios when people look but don't see.
The radio campaign will run from 13 February to 12 March. |
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| The Adverts |
| The TV Advert here |
| The Radio Advert here |
| The Poster Campaign
here |
| Motorcyclist Advice |
| Why Listen? here |
| Riding Skills
here |
| What To Wear here |
| Professional Riders here |
| Motorcyclist Injuries here |
| Motorcyclists Ride Differently here |
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